can’t buy me love

Amala Groom X Andrew Burrell

  • UTS Gallery

    Level 4, Peter Johnson Building (Building 6)
    702 Harris St, Ultimo,
    University of Technology, Sydney

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The very thought of VR is the fuel for millions of late night reveries about consciousness and reality. 

- Jaron Lanier

Everything we see hides another thing, we always want to see what is hidden by what we see… 

- Rene Magritte

The whole world is a stage, and all the men and women merely actors. They have their exits and their entrances, and in his lifetime a man will play many parts… 

- William Shakespeare

Amala Groom is a Wiradyuri conceptual artist whose practice is informed and driven by First Nations epistemologies, ontologies, and methodologies. Andrew Burrell (UTS, DAB, School of Design) is a practice-based researcher and educator who investigates the relationship between human subjectivity and virtual and augmented environments.

Presented through the lens of virtual reality, can’t buy me love is an immersive experience that purports to sell the audience the intangibility of spiritual enlightenment. It brings “reality” into a space that is “unreal” and where the item that is for sale is one that cannot be bought.

can’t buy me love is developed with support from The UTS Faculty of Design, Architecture and Building and the UTS Faculty of Law and as part of the 2021 UTS Artist in Residence Program.



Lanier. (2017). Dawn of the new everything : encounters with reality and virtual reality (First edition.). Henry Holt and Company.

Magritte (1965). In a radio interview with Jean Neyens (1965), cited in Torczyner, Magritte: Ideas and Images, trans. Richard Millen (New York: Harry N. Abrams), p.172.

Shakespeare. (1623). As You Like It, Act-II, Scene-VII.


Image: René Magritte. 1898-1967. La malédiction. The curse. 1963. Ixelles Musée des Beaux Arts. Source: